It is not enough just to generate that old advertising, which was super invasive and that said: buy me!, But to know and see what really interests my audience, so that a relationship with the brand is formed.
The digital age brought with it new forms and ways of doing Marketing. Until a while ago, commercial and advertising strategies were only limited to the sale of the product, but today the challenge is focused on selling emotions, creating needs and generating a bond with the brand. The factors that influence the development of ...